Tuesday, February 24, 2015

Let the Trademark Wars Begin

A 17 year old trademark battle has new relevance now since earlier this year President Obama has put it to place the easing of regulations banning imports from Cuba.

The Supreme Court has denied a request from General Cigar to review it's case against Empresa Cubana del Tabaco in regards to the brand trademark Cohiba.

Both parties filed for the trademark Cohiba, almost 20 years ago but due to the Cuban embargo the United States Patent and Trademark Office could not decide on the case without violating federal law.

So in the following years petitions and papers have been filed in the courts resulting General Cigar's appeal making it's way to the highest court in the land, only for the Supreme Court to refuse to hear the case.

This case is going to be one to watch in the coming months.

For a more in depth look into this, read the article on halfwheel.com

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